Background Information for Rod Douglas, CN
• Over 15 years CPG industry experience in marketing and creative positions.
• Played key roles in managing successful product launches and marketing campaigns, ranging from grass-roots brand-building with Alacer’s Emer’gen-C® and Nutritious Living, to working with national brands such as Weight Watchers®, Cinnabon®, Zone Diet®, Nature’s Secret® and Irwin Naturals®.
• Extensive hands-on brand management and project management experience, including responsibility of developing brand messaging, logos, packaging artwork, various forms of printed sales collateral, print ads, tradeshow materials and more.
• Strong background in developing concepts, product names, slogans and marketing verbiage – responsible for developing content, claims and slogans used on over 60 nationally distributed products.
• Exceptional knowledge and understanding of FDA food labeling regulations, including extensive corporate experience in ensuring compliance and maximizing marketability of product health benefits.
• Certified Nutritionist (CN) Degree, American Health Science University/National Institute of Nutritional Education, Graduated 2006.